After the popularity of the Toy Story Aliens, animators began to use minor characters to add in humor and provide a secondary way to promote full length films. In animated films before 1999, minor characters were not used to promote movies, nor did they have their own spin-offs. In addition to the box office data and game downloads, the evolution of minor characters roles’ in animated movies helped to make the Minions a success. A couple of years later, Minions Paradise was released and by the end of 2015 it had surpassed 16 million downloads. The app hit 1 billion downloads this past April. Despicable Me: Minion Rush was released in 2013 and continues to be played today. The two mobile games also made a significant impact on the Minions brand. In addition, the Minions were included in 14 short films from 2010 to 2019. Minions alone made $1.159 billion in the box office. The movies made more in the box office with each release ($543.1 million, $970.8 million and $1.035 billion for each film respectively). How did they become so popular?ĭespicable Me is one of the most successful animated franchises and the highest grossing animated series. In 2015, they had their own full length movie, Minions. They were originally supporting characters in Despicable Me and quickly became central to the film’s identity as the series continues. Minions are the small, yellow, one or two eyed characters that have become iconic in the entertainment industry. The new minion movie Minions: The Rise of Gru was planned to hit theaters this summer, but Illumination Entertainment announced that current events would delay it until July 2021.Since the film already made an appearance during the 2020 Super Bowl and Minions products are hitting the shelves again, we updated our 2015 blog to see why and how minions are still marketable.
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